Your New Starbucks Might be Delivered on a Semi
Is community the business-driver or is the espresso drink? Does Starbucks only need hot, tasty drinks and hip white cups with the green Starbucks logo all the soccer-moms carry as their most inexpensive status symbol to remain profitable and relevant? I suppose its little of both – the branded drink and the community feel appeal to two different customer bases and while this experimental Starbucks will only really work for the former, the latter will likely drive a few more miles for the comfy leather chair and the free power-outlet. Time will tell, but I applaud Starbucks for thinking outside the box (the 2,000 sq.ft. store box, that is) and trying something progressive and efficient.