Why is This Guy Writing About Something Other Than Real Estate?

Why is a real estate guy writing on anything but real estate? Good question. Before any other explaining, I first want to say that real estate is a huge part of my life, but my world is bigger than my job (it better be, with an amazing wife and two adorable kids) and I know that my readers think about real estate even less than I do. With that in mind, I hope I appeal to one’s desire to be balanced in life and work. That being said, I also like to write about things sometimes that interest me. So Why Starbucks?

  1. Excellence Inspires Me – I strive to be the very BEST is whatever I do and despise mediocrity and apathy. Watching and observing others who are the top of their game motivates me to reach for more. I consider Starbucks to be at the top of the made-to-order premium coffee business (I’m sure someone would disagree with me) and am therefore interested in what they do as a business and coffee shop.
  2. Innovation Fascinates Me – I never satisfied with the status quo and am always looking for ways to do things better and more effectively (see my post on IKEA’s Pre-Built Homes). With this new store, Starbucks is putting itself on the leading edge of its business and looking for ways to improve and adapt its business model before it is forced to do so in the future.

If you are inspired by excellence or fascinated by innovation and leading edge design, I can identify with you and I hope you and others enjoy the few words I ever write on subjects such as these.

Kyle Pfaffe, REALTOR® e: KylePfaffe@kw.com m: 512-636-9707 w: AustinHomes4You.com

Experimental Starbucks – Is This the Future?

Your New Starbucks Might be Delivered on a Semi

Wait…Why is this guy writing about something other than Real Estate?

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No, really. Starbucks has opened an experimental new Starbucks in Colorado that is small (very), portable and hyper-local. Delivered on a semi-bed and unlike almost any other Starbucks you have been to, this store has no comfy leather chairs, no tables or bars to work on your laptop and no free power outlets. It’s the coffee-shop version of the “modern modular” – a 500 sq.ft. Starbucks store with a walk-up shop, a LEED-certified drive, minus the cozy lobby. I’ve hit the highlights, but CLICK HERE for a awesome, comprehensive article on the design and implementation of this new concept.

My question for YOU – What is Starbucks to you? All about the drink or more about the community and environment of the coffee shop? Take the POLL!

Is community the business-driver or is the espresso drink? Does Starbucks only need hot, tasty drinks and hip white cups with the green Starbucks logo all the soccer-moms carry as their most inexpensive status symbol to remain profitable and relevant? I suppose its little of both – the branded drink and the community feel appeal to two different customer bases and while this experimental Starbucks will only really work for the former, the latter will likely drive a few more miles for the comfy leather chair and the free power-outlet. Time will tell, but I applaud Starbucks for thinking outside the box (the 2,000 sq.ft. store box, that is) and trying something progressive and efficient.

Kyle Pfaffe, REALTOR® e: KylePfaffe@kw.com m: 512-636-9707 w: AustinHomes4You.com