No, really. Starbucks has opened an experimental new Starbucks in Colorado that is small (very), portable and hyper-local. Delivered on a semi-bed and unlike almost any other Starbucks you have been to, this store has no comfy leather chairs, no tables or bars to work on your laptop and no free power outlets. It’s the coffee-shop version of the “modern modular” – a 500 sq.ft. Starbucks store with a walk-up shop, a LEED-certified drive, minus the cozy lobby. I’ve hit the highlights, but CLICK HERE for a awesome, comprehensive article on the design and implementation of this new concept.
My question for YOU – What is Starbucks to you? All about the drink or more about the community and environment of the coffee shop? Take the POLL!
Is community the business-driver or is the espresso drink? Does Starbucks only need hot, tasty drinks and hip white cups with the green Starbucks logo all the soccer-moms carry as their most inexpensive status symbol to remain profitable and relevant? I suppose its little of both – the branded drink and the community feel appeal to two different customer bases and while this experimental Starbucks will only really work for the former, the latter will likely drive a few more miles for the comfy leather chair and the free power-outlet. Time will tell, but I applaud Starbucks for thinking outside the box (the 2,000 sq.ft. store box, that is) and trying something progressive and efficient.
I was recently introduced to a concept known “My Big Why.” The basic premise is that you have a specific motivation or purpose for your work. The principle is simple but the ramifications for myself are tremendous.
Every action we do is motivated by a certain desire to one degree or another. My desire to sleep more keeps me in bed as long I as can. My desire to spend time with my wife and two kids drives me to get home from work as soon as possible. Having and knowing my one specific, foundational motivation to be successful in my work drives me throughout my day. My personal Big Why is to create a better life for my family and have time to enjoy it with them. This motivation inspires me to forgo that afternoon nap I so much enjoy and to work late into the night when needed.
My Big Why also creates tremendous focus in my life. I remind myself of it numerous times throughout my day to help me avoid distractions that cause me to waste my time. Other tasks might be good things to do, but ultimately hurt my productivity and prevent me from getting the most important things done first.
I encourage you to take a few moments today to think about exactly why it is that you do what you do. Evaluate your motivations discover your one driving purpose and use that to stimulate you and bring focus to your work when you need it.