This month, the Austin Board of Realtors (ABoR) made the decision to end their agreement with List Hub at the end of their current contract next summer. List Hub is a syndication service which has distributed the home listings in ABoR’s MLS to various 3rd party websites like Trulia and Zillow. This effectively means that homes listed by Austin REALTORS will stop showing up on 3rd party websites next summer.
Why does this matter? About 95% of all home buyers begin their home search on the internet. Zillow and Trulia and 1 & 2 respectively for most visited real estate websites in the US. If you are considering listing your home for sale in the Greater Austin area any time during or after next summer, you definitely need to be asking any REALTOR you interview how they will market you home online and how they will offset this potential loss in visibility for your home.
Why did ABoR make this decision? Two major issues are driving this change – data inaccuracies on 3rd party websites & lost leads. There has been a history of data inaccuracies on the listings on most 3rd party websites and it can be very difficult and frustrating for REALTOR’s to try to fix. These errors ultimately reflect poorly on the REALTOR’s who are left to answer for the mistakes, even when they had nothing to do with them. ABoR also came to this decision because many of the home buyer leads are going to agents who pay those 3rd party websites for them, instead of the agents who hold the listings or who are trying to drive the web traffic to their own websites.
Will this affect people who list with me? NO! First of all, I am already marketing my listings on a wide variety of web platforms BEYOND what most REALTORS use that is getting exposure for my clients homes that others might never receive. Second, as a agent at Keller Williams, my listings are distributed on over 350 online search engines and 76,000 websites – ABoR’s decision will have essentially no effect on the exposure I get for my clients!
If you have more questions about this change or would like information on how I use an array of online platforms to maximize my clients homes for sale, contact me and I would be happy to help however I can!
The Kyle Pfaffe Real Estate Team