Why is a real estate guy writing on anything but real estate? Good question. Before any other explaining, I first want to say that real estate is a huge part of my life, but my world is bigger than my job (it better be, with an amazing wife and two adorable kids) and I know that my readers think about real estate even less than I do. With that in mind, I hope I appeal to one’s desire to be balanced in life and work. That being said, I also like to write about things sometimes that interest me. So Why Starbucks?
- Excellence Inspires Me – I strive to be the very BEST is whatever I do and despise mediocrity and apathy. Watching and observing others who are the top of their game motivates me to reach for more. I consider Starbucks to be at the top of the made-to-order premium coffee business (I’m sure someone would disagree with me) and am therefore interested in what they do as a business and coffee shop.
- Innovation Fascinates Me – I never satisfied with the status quo and am always looking for ways to do things better and more effectively (see my post on IKEA’s Pre-Built Homes). With this new store, Starbucks is putting itself on the leading edge of its business and looking for ways to improve and adapt its business model before it is forced to do so in the future.
If you are inspired by excellence or fascinated by innovation and leading edge design, I can identify with you and I hope you and others enjoy the few words I ever write on subjects such as these.